AgFunder Partners

Meal Kit Startups Focus on Health & Fitness as UK’s Gousto and MindFul Chef Raise Combined £24m

It’s been a bumpy ride for many startup businesses offering meal kit delivery services — where they send customers pre-portioned ingredients to cook specific recipes at home each week.

The cost of attracting and retaining customers, and the logistical challenge that is delivering fresh produce, has proven a cost too big for many such startups leading to closures and failure across the globe.

Food, Agriculture, Technology and Investment