“If anything, there is more tech innovation in this sector than ever before,” says Dave Pierson. “Now is the time to deploy capital for the best future returns.”
“I don’t start talking about the tech until we have talked about [a potential customer’s] pain points,” says Edward Barraclough. “You can’t just come in and say I’ve got this magic tech that’s going to change your life. They’ve heard that before.”
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