David Protein has created an artificial monopoly in a new segment of the market: protein bars with 50-75% calories from protein, allege plaintiffs in a high-profile antitrust lawsuit.
“Most of the farmers I met and spoke with over the last month are not secured for their spring fertilizer,” says Russell Hedrick.
“We’re relying on the fact that Beyond is a very well-known brand, so we don’t have to kind of reinvent the wheel,” says Ethan Brown.
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