EarthOptics' GroundOwl front-mounting sensor suite Image credit: EarthOptics

Brief: EarthOptics nets $27.6m Series B to advance soil sensing and data platform

January 23, 2023

Why it matters

Soil analysis has always been core to farmers’ operations and is now more important than ever with concerns around soil erosion and loss across the globe during to damaging farming practices such as over-tilling and extensive use of synthetic inputs damaging soil health. Estimates predict this loss to be worth $400 billion per year.

Soil analysis usually involves sending soil samples to a lab for testing which is not only laborious but time-consuming, something farmers often do not have on their side.

EarthOptics is using data to unlock soil’s potential. It claims to produce real-time data on soil health and structure using ground-based sensors, satellites, machine learning models, and agronomic expertise.

With this financing, EarthOptics says its technologies will be more accessible to its users who comprise farmers, suppliers and food companies. It believes this will increase the delivery of ‘hyper-accurate soil insights’ to farmers, saving costs for them, informing their tillage decisions and determining their carbon output.

“We believe EarthOptics has a clear advantage in soil measurement technology, as they improve the scalability of measurement while helping to reduce extrapolation error,” said Chris Abbott, co-head of Conti Ventures. “As we look for technologies that can verify critical soil measurements for growers, we believe EarthOptics stands out in providing agronomic value as  well as verification for initiatives like carbon credits.”

EarthOptics has also partnered with USDA in its Climate Smart Commodities Program which is investing $3.1 billion across 141 projects, that create a market for ag commodities that have been sourced from climate-smart practices.

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