A household name in the UK, the Grosvenor family can trace its ancestry back to William the Conqueror’s cousin and today Hugh Grosvenor, Duke of Westminster, is godfather to Prince George. No big deal then. But what's the link to foodtech?
The fledgling startup industry looks different to other global markets with the vast majority of innovation and investment ($1.7 billion) taking place downstream; but China’s agrifood startup scene has something the US market does not.
There are a number of key areas of opportunity for agrifood tech startups in Europe as the support and resources available
to entrepreneurs increases slowly, write Thomas van den Boezem and Louisa Burwood-Taylor.