Technology is helping food companies connect consumers to their food but it’s also creating new opportunities to mislead them. Where do we draw the line between truth and questionable marketing?
Investors included Omnivore and Better Capital, along with Omidyar Network India and Sequoia Capital India’s rapid scale-up program Surge.
Ripe.io creates what it calls a “digital bridge” between farmers, distributors, processors, traders, restaurants, grocers, and consumers to record and share data on aspects of food’s journey from farm to fork.
Modern slavery is back at the top of concerned consumers minds and new agrifood tech startups and some established players are working to shine a light at the very bottom of the supply chain.
Farmobile produces a small in-cab unit called a PUC that wirelessly shares machine and agronomic data gathered in the field in real time.
Food + Future coLab is now testing two new technologies aimed at finding out what information consumers want about their food while they shop.
How Indian agritech can help address climate risks