The idea for this week’s podcast came from Sanjeev Krishnan, founding partner at S2G Ventures, the Chicago-based food and agtech venture capital firm. We were discussing potential topic ideas and he said he was amazed how few women there were working in senior food industry roles considering women make the majority of food purchases in the household (it’s about 65% today but used to be as high as 99.5% 20 years ago).
Thank youto Sanjeev for suggesting today’s other guests: Beth Robertson-Martin, sourcing lead for organic, natural and non-GMO ingredients at General Mills, and Kellee James, founder of Mercaris, the organic commodities trading platform, which, full disclosure, S2G ventures is invested in.
Listen to us talk about the gender dynamic in the industry, what’s influencing consumer preferences, and how changing consumer demands are informing food company sourcing decisions, innovation needs, and farmland acreage. Also, hear the guests offer some advice for female-led agtech startups.
How Consumer Preferences and the Role of Women are Informing Food & Ag Innovation
October 7, 2016
Louisa Burwood-Taylor
The idea for this week’s podcast came from Sanjeev Krishnan, founding partner at S2G Ventures, the Chicago-based food and agtech venture capital firm. We were discussing potential topic ideas and he said he was amazed how few women there were working in senior food industry roles considering women make the majority of food purchases in the household (it’s about 65% today but used to be as high as 99.5% 20 years ago).
Thank you to Sanjeev for suggesting today’s other guests: Beth Robertson-Martin, sourcing lead for organic, natural and non-GMO ingredients at General Mills, and Kellee James, founder of Mercaris, the organic commodities trading platform, which, full disclosure, S2G ventures is invested in.
Listen to us talk about the gender dynamic in the industry, what’s influencing consumer preferences, and how changing consumer demands are informing food company sourcing decisions, innovation needs, and farmland acreage. Also, hear the guests offer some advice for female-led agtech startups.
Like our podcast? Let us know! Email Media@AgFunderNews.com
Related Stories
Pairwise raises $90m to sell nutrient-dense gene-edited salad leaf
7 questions with Kate Campbell, Organic Valley’s new data science chief
BRIEF: A Greener World adds to growing list of ‘regeneratively grown’ food labels
Biological innovation is key to the economic & environmental sustainability of CEA
AgFunder Weekly Newsletter
Get the latest news in your inbox. Weekly.
Follow us:
Sponsored Content
Sponsored
50 years young: Japfa’s CEO on how the agrifood giant is putting trust in tech for its golden anniversary
Frankly Speaking
Biological innovation is key to the economic & environmental sustainability of CEA
#Feedit
Submit your news and views
Editor's Pick
Why we invested in Mexican eGrocer Jüsto
Research & Data
Make sure your deals are counted in AgFunder’s global agrifoodtech investment report!
Investor Insight
Why AgFunder invested in Purissima
Tailgate Talk
Farmers, landowners join CashRent’s seed round to level farmland rental playing field
Podcast
Future Food 🎙️: The future and sustainability of protein in our diets