“We took a step back and asked what are the biggest areas of the market that make sense for us to focus on,” says Bettani Farms CEO Sandeep Patel.
“The independent segment of this industry has been kind of a black box from a sales and marketing analytics perspective,” says Pepper CEO Bowie Cheung.
David Protein has created an artificial monopoly in a new segment of the market: protein bars with 50-75% calories from protein, allege plaintiffs in a high-profile antitrust lawsuit.
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