The Coloradan startup claims its mycelium-based fermentation tech can enhance the flavor, functionality, and nutritional profile of plant-based meat analogs.
The Mushroom Meat Co.’s CEO explains the ups and downs of starting (and growing) a clean-label protein company in today’s crowded industry.
The Swedish biotech company will take its mycelium-based protein ingredient from prototype stage to commercial-scale production by 2023.
Its animal-free leather analog, Reishi, is produced using mycelium – the vegetative ‘roots’ of fungi.
New Carnivore has made seven deals to date, co-investing with leading VCs such as Andreessen Horowitz, Breakthrough Energy Ventures, and DCVC.
“That’s something we will have to work on. When is the last time that a whole new category of food was created?” says co-founder and CEO Tyler Huggins.
The Green Island, New York-based startup launched its first product, a bacon analog called MyBacon, in November 2020.
John Legend and Natalie Portman have backed the San Francisco startup, which also announced a new plant that will increase production of its mycelium-based leather alternative by 10x.
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