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Aline Pezente, cofounder Traive, with AgFunderNews' managing editor Louisa Burwood-Taylor in Sao Paulo, Brazil

Founding a fintech startup for farmers with your husband: In conversation with Traive’s Aline Pezente

July 17, 2023

Traive is a Brazil and US-based fintech platform founded in 2018 by a husband and wife team Aline and Fabrico Pezente after they saw an opportunity to use technology and AI to help farmers access capital.

Traive wants to close the informational gap between farmers trying to access capital and the lenders supplying it. Through the company’s platform, ag supply chain businesses can access financial products and services to provide farmers with working capital loans. In addition to centralizing all the steps of a farmer’s credit journey in one digital location, Traive also uses algorithms and data to offer a layer of real-time risk assessment.

Combining their expertise in agriculture supply chains and capital markets, they saw how clearly the lack of data was impacting the availability of finance for farmers. Both first-time founders, it was challenging in the beginning as many investors saw the husband and wife team being a risk. But the company has now successfully raised over $30 million in seed and Series A funding including a $10 million investment from ag major BASF.

In Sao Paulo, Brazil last month, I caught up with Aline on the sidelines of the World AgriTech South America summit to find out more about the unusual founding story and the progress the company has made in recent years.

Further reading:

Data snapshot: Ag Marketplaces & Fintech critical to supporting smallholder farmers in Latin America

From fintech to alt protein, Latam’s next generation of agrifood startups is building a farmer-first food system

NEW REPORT: VCs are underinvesting in Latin America agrifoodtech. Fintech and conservation tech could change that

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