- Tractor and farm machinery manufacturer CNH Industrial has purchased software platform NX9 and related intellectual property rights for an undisclosed sum.
- According to Reuters, NX9 uses ISOBUS, a standardized protocol that enables data sharing and communication between internet-connected agricultural and forestry equipment.
- CNH Industrial has also completed its previously announced $2.1 billion acquisition of US-based precision agtech company Raven Industries, with the first CNH products featuring “fully integrated Raven precision agriculture systems” available from next year.
Why it matters:
Sioux Falls, South Dakota-based Raven builds precision agriculture equipment as well as aerospace and defense systems and specialty plastic films and sheets.
“Raven is a true pioneer in the precision agriculture space, and their technology is a perfect strategic fit that will differentiate us from our peers and significantly improve our competitive position,” said CNH Industrial CEO Scott Wine in a press release. “This acquisition will add strong innovation capabilities to accelerate our precision and digital strategy.”
Meanwhile, NX9 will “openly integrate streamlined ISOBUS capabilities across […] CNH Industrial’s core agriculture product portfolio, predominantly tractors and implements, [allowing] for seamless connection and command and control,” the company said.
“ISOBUS is a plug-and-play solution for our customers, and that ease of operation is crucial to our digital agricultural business offering,” said CNH Industrial’s chief digital officer Parag Garg.