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Brief: CNH Industrial makes 2 acquisitions in 1 week to boost precision ag capabilities

December 7, 2021

  • Tractor and farm machinery manufacturer CNH Industrial has purchased software platform NX9 and related intellectual property rights for an undisclosed sum.
  • According to Reuters, NX9 uses ISOBUS, a standardized protocol that enables data sharing and communication between internet-connected agricultural and forestry equipment.
  • CNH Industrial has also completed its previously announced $2.1 billion acquisition of US-based precision agtech company Raven Industries, with the first CNH products featuring “fully integrated Raven precision agriculture systems” available from next year.

Why it matters:

Sioux Falls, South Dakota-based Raven builds precision agriculture equipment as well as aerospace and defense systems and specialty plastic films and sheets.

“Raven is a true pioneer in the precision agriculture space, and their technology is a perfect strategic fit that will differentiate us from our peers and significantly improve our competitive position,” said CNH Industrial CEO Scott Wine in a press release. “This acquisition will add strong innovation capabilities to accelerate our precision and digital strategy.”

Meanwhile, NX9 will “openly integrate streamlined ISOBUS capabilities across […] CNH Industrial’s core agriculture product portfolio, predominantly tractors and implements, [allowing] for seamless connection and command and control,” the company said.

“ISOBUS is a plug-and-play solution for our customers, and that ease of operation is crucial to our digital agricultural business offering,” said CNH Industrial’s chief digital officer Parag Garg.

Last month, CNH Industrial agreed to exclusively license US startup Monarch Tractor‘s vehicle electrification technology. CNH invested in Monarch’s $20 million Series A round in March.

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