Texas-based Breedr has raised a $27 million Series B round to expand its livestock management platform that creates a digital system of record for cattle. New funding will fuel company expansion across Australia, New Zealand, and the US.
Technology investment firm Partech led the round through its impact arm, with participation from return investors LocalGlobe via its Latitude growth fund and Outsiders Fund.
The new investment comes on the heels of record lows in cattle herd sizes in the US and Europe. The US in particular saw herd size drop to a 75-year low in 2026. Higher production costs, drought, and multiple other external pressures exacerbate this and ultimately lead to higher pricing across the beef supply chain for producers and consumers alike.
“Ranchers are being asked to produce more from a shrinking herd, and most of that herd is still managed on paper,” explains Ian Wheal, a fourth-generation rancher from Australia who founded Breedr in 2018 in the UK. “Producers can rear an animal for years with very little hard information about how it is performing and what they might get for it.”
“The industry has to get more value from every animal, and you cannot do that on paper.”
Breedr aims to fix that by giving every animal in the herd a digital system of record that tracks its weight, health, and breeding from brith to supermarket shelf, he adds. That lifelong record means “producers can see what they have, sell it for what it is worth and at the optimum moment using Breedr’s predictive model.”
‘Full circle beef’
Breedr’s technology essentially replaces the analog methods of appraising cattle at auctions by site and keeping records on paper.
Ranchers can input data on each animal into the Breeder app on their smartphone. Data can also be integrated automatically from wearable devices and other technology in use.
Come auction time, each animal goes to market with a complete record of growth, performance, genetics, and how it was managed—all factors that impact cattle quality and, ultimately, what goes to the consumer.
Wheal stresses that Breedr’s tools “don’t just help make a rancher’s paper records digital; Breedr is full circle beef. The data belongs to the farmer or rancher. The same digital record that follows an animal through its life also lets the producer trade it on our marketplace, so the whole chain from birth to sale is joined up in one place.”
“That is a different thing altogether, and it is where the value Breedr brings actually sits.”
Breeder says it has more than 2 million cattle on its platform currently, and that roughly $500 million of cattle will trade on its marketplace this year. The company claims its revenue is up 230x since 2020,
Economics and impact
The new funding will partly aid expansion in Australia and New Zealand, in addition to building out teams around the US.
Partech, which has invested in a number of food, agriculture, and climate startups, suggests there’s also an environmental benefit in better-managed beef.
“Beef is one of the most complex decarbonization problems there is.” notes general partner Arnaud Minvielle, who says the Breedr platform cuts emissions while simultaneously improving rancher profitability.
“Ian and the Breedr team are building the transaction layer for one of the world’s largest unmodernized markets, earning revenue every time an animal changes hands. That alignment between the commercial engine and the environmental outcome is exactly what our impact fund exists to back.”
“The economics and the impact of Breedr go hand in hand; helping producers raise cattle more efficiently improves profitability while reducing emissions,” adds Wheal. “Partech’s investment validates that model and gives us the capital to bring it to more farmers and ranchers around the world.”
