Tyson and Perdue are investing in better conditions for its birds and relying on technology to make it happen as consumers remain concerned about welfare in poultry production.
Consumers’ increasing fascination with learning more about food production has prompted many companies throughout the value chain to take actionable steps to improve food safety, transparency, traceability, and animal welfare.
Dutch startup In Ovo has completed a Series A raise with Singapore-based disruptive food system venture fund VisVires New Protein and global specialty chemicals company Evonik.
The clash over consumers’ demand for fast food chains to improve the animal welfare requirements that they use when sourcing meat hit new heights last week when the third largest public retirement fund in America, New York Pension Fund, penned a letter to McDonald’s warning it about “potential financial and reputational risks associated with McDonald’s chicken welfare practices.”
Also, John Deere has opened a strategic technology office in the Iowa State University Research Park and Aggrigator launches a Farm to Shelf Marketplace for small farmers to sell direct to restaurants, schools, and grocery stores.
Two startup resources have launched new programs promising investment and mentorship for entrepreneurs, while Monsanto withdraws GM cotton seed application in India, and two drones companies partner.
A disturbing video of Tyson employees kicking, punching, throwing, and killing chickens at a "cage-free" facility has been released by an animal rights group. Also this week, the road to federal cannabis legalization was blocked by the DEA.