Local Food Delivery Startup, Good Eggs, Closes $21M Series B

Food delivery startups are raking in funds these days, and there’s yet another story to break headlines–this time, it’s 100 percent organic, local and sustainable food delivered to your door.

Today, San Francisco-based startup, Good Eggs, announced the close of its $21 million Series B. The round was led by VC firm, Index Ventures, and brings the Good Egg’s aggregate investment up to $31.5 million.

“One of the things we learned from Etsy is that the customer is interested in getting to know the supplier. They don’t really want to buy generic goods,” Index Venture’s Danny Rimer told Tech Crunch. “They want to know how something is made, and how it was delivered. What [Good Eggs] is doing is taking a farmer’s market and enabling you to shop from it seven days a week.”

Providing services to the San Francisco Bay area, Los Angeles area, New Orleans and Brooklyn, Good Eggs allows consumers to pick exactly what local foods they want online, and have the food products delivered to their doors, or to a designated pick-up location. Many deliveries are free of charge when the amount of ordered products exceeds 30 bucks, and for those with a tight schedule wishing to specify an hour for their delivery, Good Eggs charges $3.99.

A quick glance at San Francisco’s offering page shows a plethora of options–apples, berries, huckleberries, grapes, watermelon… And that’s just the produce section. There are also local dairy products, baked goods, poultry, pantry, snacks and drink items, all from local vendors. There are even prepared meals and floral arrangements available for order.

While Good Eggs isn’t the first company to make food delivery so flashy, they’re taking the market by storm. Launching just 18 months ago, the company has delivered millions of pounds of food to consumers, according to Good Eggs CEO, Rob Spiro. And they’re not just delivering the food, but trying to remember where it comes from.

“Once upon a time, we humans were intimately involved with every part of the farming process, from planting seeds all the way to ladling veggie stews onto our supper plates,” says the Good Eggs site. “Agriculture is at the heart of many of our common rituals, our idioms, and the set of unspoken expectations we all have for life’s unfolding cycles. Our exposure to food production makes the natural world, and the land in particular, feel more familiar. When we know our farmers, eat what grows near us, and taste the variations of the seasons, we are reminded and awed by one simple fact: that we live in direct connection to, and by virtue of, the natural world.”

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FEATURED PHOTO: Dan McKay/Flickr