For the love of poop, rebrand your microbiome startup!
September 7, 2023
The ever-popular gut microbiome sector must create a run-to-poop future that moves beyond just science and into storytelling.
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Adam Hanft
After billions in investment, plant-based meat is a branding catastrophe
October 11, 2022
There is zero differentiation or branding in the space; all the players are stuck in Motorola Land, going no further than saying “We are plant-based,” writes Adam Hanft.
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