Beyond Meat new Beyond Burger 35% less fat
Image credit: Beyond Meat

Brief: Beyond Meat tweaks its plant-based beef; chicken could be next on the menu

April 30, 2021

  • Beyond Meat has released a new version of its plant-based beef patty analog, describing it as “the meatiest, juiciest burger yet” offering “impressive advancements in taste and nutrition” compared to its predecessor.
  • Available to buy at retail across the US from next week, the latest iteration of the Beyond Burger will be sold in a double pack and a new “value” four-pack. The new formulation will also be available in ground form as one-pound Beyond Beef packs.
  • Meanwhile, Bloomberg reports that Beyond Meat is set to add plant-based chicken substitutes to its permanent product lineup. The Los Angeles-based company has previously trialed chicken analogs on several occasions, including pilots with select KFC outlets in southern California.

Why it matters:

The upgraded versions of Beyond Burger and Beyond Beef – first announced last November – contain 35% less fat and saturated fat, as well as fewer calories, than 80% lean-20% fat (80/20) animal-derived beef, Beyond Meat claims.

Beyond Meat signs global supply deals with McDonald’s, KFC & Pizza Hut – read more here

“We are continuously working on understanding beef flavor at a deeper level […]  Extensive testing with our consumers validated this new flavor direction with likability scoring on-par with 80/20 ground beef burgers,” said Dariush Ajami, Beyond Meat’s chief innovation officer.

The company didn’t provide extensive details on how its recipe has changed, though the new Beyond Burger reportedly omits the mung bean that is present in existing versions.

Beyond Meat is planning to launch another patty with 55% less fat than 80/20 beef later this year.

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