High-value ingredients are in demand as global agrifood and wellness brands incorporate “cleaner” items such as fruit, nuts, and herbal extracts into their products.
The shift from commodities to these so-called “value-add” ingredients offers great opportunity for India, where some 86% of farming operations belong to smallholders growing the raw materials. Yet these producers frequently lack the knowledge, certifications, and capital needed to access this global demand.
Vicky Dodani and Saket Chirania built agri-processing platform Agrizy to close this gap. By simultaneously providing market access for smaller operations and consistent supply to large brands, Agrizy can simplify how these two groups work together, says Dodani.
“By providing steady, predictable demand to MSME [micro-, small- and medium-sized] processors, we also secure consistent raw material requirements upstream,” he says. “This flow of demand ensures better livelihood stability for farmers and farmer-producer organizations.”
Agrizy turned four this year, and according to Dodani has enjoyed 50% year-on-year growth since its founding, and financial backing from the likes of Omnivore and Accion.
In a recent conversation with AgFunderNews, Dodani elaborated on “the massive global opportunity” for high-value ingredients and explained how Agrizy can help brands and producers alike participate.
AgFunderNews (AFN): What is the biggest problem Agrizy is solving?
Vicky Dodani (VD): There are key two stakeholders for whom we are solving problems.
For global brands, we provide a consistent, high-quality supply of agrifood and wellness products, along with product customization, traceable fulfillment, and fair price discovery. We support these brands across the entire product lifecycle.
We shorten new product development cycles by up to 40% using our in-house GenAI tool, Formulation Studio, combined with rapid formulation capability through our R&D team and in-house labs.
To optimize supply chains, we strengthen and streamline existing product lines by integrating procurement and manufacturing through our 400-plus farmer-producer organizations and MSME processors across India. Every stage from sourcing to shipment is monitored, traceable, and aligned to global quality standards.
Our other stakeholders are the farmers, farmer-producer organizations and MSME processors.
Most processors lack the bandwidth, market knowledge, compliance certifications, and working capital needed to scale. They often operate as small, founder-led units juggling procurement, operations, sales, and customer service, making global expansion nearly impossible.
Agrizy closes this gap by offering several things.
We connect processors to steady, predictable global demand they otherwise cannot reach. We help them meet internationally accepted certifications and standards, enabling them to supply top global brands. Through our network of lenders, we provide working-capital support, ensuring they can fulfill orders reliably and scale production.
AFN: What benefits does it bring to farmers and the value chain?
VD: We work directly with farmers to implement best practices through our integrated pest management program, ensuring lower pesticide residues in their produce, especially for spices. Through this program, we guarantee premium procurement prices, enabling farmers to improve soil health, reduce environmental impact, and earn higher incomes.
On the quality front, we support MSME processors with standardized quality systems powered by computer vision and IoT technology, enabling consistent output for buyers. This results in lower rejection rates and fewer claim-backs across the chain, ultimately benefiting both processors and farmers.
By providing steady, predictable demand to MSME processors, we also secure consistent raw material requirements upstream. This flow of demand ensures better livelihood stability for farmers and farmer-producer organizations.
Across all the job work executed through our processor network, we source directly from farmers and farmer-producer organizations, creating a cycle of higher incomes, consistent demand, and a more resilient supply chain.
AFN: How is Agrizy’s solution unique in the agrifoodtech world?
VD: We have end-to-end visibility across the entire value chain—from identifying new product development needs for food and wellness brands to procurement of ingredients using best farming practices, to in-house formulation. Finally, we offer processing and manufacturing through our robust pan-India network. This integrated model gives us exceptional control over quality and speed.
Our CV/IoT-based quality assurance systems ensure consistency at the processor level, while our full-stack order and delivery management platform streamlines operations between suppliers, processors, and brands. In addition, our in-house GenAI tool accelerates new product development cycles and reduces development costs for global brands enabling faster innovation with greater efficiency.
AFN: What was Agrizy’s most exciting milestone in 2025?
We completed four years as a company this September, and since inception we’ve grown with an average 50% year on year growth.
We also began the year by inaugurating our in-house R&D lab, enabling faster and more efficient product development powered by a strong technical team.
The momentum we’re seeing today is encouraging, and we’re excited about the opportunity to deliver even greater value across the entire value chain, uplifting every stakeholder, both upstream and downstream.
AFN: What are you excited about for 2026?
VD: We see a massive global opportunity in value-added agrifood and wellness ingredients from processed fruits and vegetables, spices in all forms, and edible nuts, to herbal extracts used in nutraceuticals and cosmeceuticals.
In Western markets, especially within the HoReCa [hotel, restaurant, and cafe] segment, there is a strong shift toward ready-to-use inputs that reduce preparation time. Dehydrated and frozen fruits and vegetables, for example, are now preferred over raw produce because they offer consistency, speed, and predictable quality.
Simultaneously, the nutraceutical and cosmetics industries are expanding rapidly, and these sectors increasingly rely on specialized, value-added ingredients not commodities. Global importers, too, are actively transitioning their supply chains toward such processed, differentiated products.
Agrizy sits at the center of this shift. We are aligned with the demand for innovation, speed, and value addition, and we believe we are on the right path to capture this growing opportunity.
