Data insights platform Treefera has raised a $30 million Series B round to expand product development and expansion across North America, APAC, and Europe.
The UK-based company’s tech—a combination of satellite imagery, adaptive AI, and risk modeling tools—provides insights into the so-called “first mile” of the supply chain where raw materials such as palm oil, coffee, and rubber are sourced and processed.
This stage of the supply chain is historically one of the most difficult to monitor thanks to fragmentation. However, many argue it’s also the area most in need of a reinvention in order to make the entire supply chain more resilient to economic, geopolitical, and environmental changes.
“Our world depends on nature-based commodities, yet their origins remain largely invisible,” says Jonathan Horn, Treefera’s founder and CEO.
To bring this stage of the supply chain further into the light, he says, Treefera’s platform provides real-time data insights on commodities and ingredients so that businesses can “not only have clearer sightlines into sourcing, but mitigate risk and ensure compliance.”
For example, these insights might inform a business about the impact of a heatwave on a commodity, or alert the company to land-use change occurring, such as illegal deforestation.
“In the European Union, policies such as the European Deforestation Regulation (EUDR)and the Corporate Sustainability Reporting Directive (CSRD) are setting new standards for supply chain due diligence,” cofounder Caroline Grey noted in a recent interview.
“These new pieces of legislation require businesses to demonstrate transparency and compliance in how they source materials. These frameworks demand a level of traceability that many organizations are unprepared for, particularly in nature-based commodity supply chains where sourcing occurs across fragmented, multi-tiered networks.”
Early-stage investor Notion Capital led the Series B round, which comes less than one year after Treefera’s Series A. Albion VC, Triple Point, and Twin Path Ventures also participated, along with support from Endeit Capital.
Treefera, which already operates in APAC, North America, and Europe, will use the new funds to further expand both its product and its reach. The company currently operates across multiple industries, including agriculture, forestry, food, and pharma.
