While some consumers might not understand what ‘carbon neutral’ means, said the judge, the relevant question is, ‘Would the label have misled a reasonable consumer acting reasonably under the circumstances?’
Regulatory affairs experts are closely watching the lawsuit amid growing scrutiny of carbon neutral claims. In this case, the claim was certified by a high-profile third party: The Carbon Trust.
A proposed class action lawsuit accusing Danone of misleading shoppers with a ‘carbon neutral’ claim on Evian bottled water can proceed, says judge.
LanzaTech converts carbon emissions from industrial processes into high-value products via microbial fermentation, creating a more circular economy, says chief sustainability officer Freya Burton.
What does ‘carbon neutral’ mean? According to a Morning Consult survey conducted last year, most US adults don’t know. So should companies use this term, and if so, in what circumstances?
A lawsuit challenging ‘carbon neutral’ claims on bottles of evian spring water “defies science and common sense” and should be thrown out of court, argues Danone Waters of America in court papers filed late last month.
