In this episode of Future Food, I speak to Jack Bobo, founder of Futurity, a consultancy firm for startups and established food brands to consider the future of food and what it means to them. We’re chatting on the sidelines of Seed & Chips Innovation Summit in Milan in May, so please excuse some background noise (yes, I know that was months ago, but this episode is worth the wait!).
“I’m very optimistic and excited about what the world will look like in 2050 but I think it is helpful though to think about where we’ve come from in order to think about where we’re going,” says Jack, adding that 30 years ago, the food and agriculture industry was far less efficient in terms of greenhouse gas emissions and water usage; we’ve come a long way. But in the next 30 years, by 2050, things will look totally different; hopefully even more efficient on the production side and consumer food trends will be unrecognizable from today.
But in some ways, Jack thinks we should bring back traditions, particularly relating to how we eat. He’s not keen on robotic cafes and restaurants and he thinks some diet problems could be cracked by bringing back the sitdown family meal instead of food on the run.
Tune in to hear why Jack think CBD is not hot, the problem with fad diets and why the sugar tax on sodas – fizzy drinks to my British pals – doesn’t make sense.
And don’t miss the end when we talk about how the livestock industry could come to terms with or even benefit from the wave of plant-based and cultivated meat alternatives coming down the pipe.
Listen below, here, or on your favorite podcasting app. Enjoy!