- Amazon Retail, the Indian e-grocery business of US tech giant Amazon, has started offering digital agronomy services to farmers in the country, the Business Standard reports.
- The platform provides crop plans aimed at improving yields and quality, pest and disease alerts, and farm management software that can be accessed via mobile app – as well as a team of agronomists who can give more comprehensive advice to farmers.
- Amazon also said it is building “robust temperature-controlled supply chain infrastructure” to preserve the quality of farm produce and reduce food waste.
Why it matters:
Over half of India’s population is employed in agriculture, and the sector makes up around a fifth of the country’s GDP. But the majority of farms are smallholdings relying on manual labor and outdated practices; while the infrastructure around the farm — from pre-harvest inputs and supplies to post-harvest transportation and storage — is riddled with inefficiencies that lead to wasted food and lost income for farmers.
Amazon isn’t the only internet giant that’s trying to make the most of this opportunity. Last year, Facebook invested $5.7 billion in mobile network carrier Reliance Jio, with digitalization of India’s ag sector highlighted by the company as part of its motivation to do the deal.